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Advertising
Google Ads, Meta Ads, TikTok Ads: campaign structure, tracking, and what actually moved margin.
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Growth hacking for ecommerce: case studies and field notes.
The ecommerce growth hacks that actually moved profit, with real numbers from real accounts. No theory. Browse by category, or jump straight to a case study below.
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Marketplace
Zalando, About You, TikTok Shop: feed management, onboarding, catalog structure.
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Automation & AI
Operational and marketing automation: the tools and workflows behind them.
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SEO
Technical SEO and content structure for growing ecommerce catalogs.
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Ecommerce growth hacking case studies & field notes
Ecommerce strategy
E-commerce birth vs. growth
Launching a store and growing it are two different jobs, with different budgets, metrics and mindsets. Here's where the two phases split.
ecommerce-strategygrowth-hackingcro
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Marketplace
Marketplace vs. e-commerce: why Zalando accelerates your brand
Why marketplaces aren't competitors to your own site, and how to use marketplace cash flow to fund direct-site growth.
zalandomarketplace-strategybrand-equity
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Marketplace
The ideal data structure for Zalando
Centralise, normalise, automate: the feed structure and master-file attributes that get a catalog approved without a back-and-forth.
zalandofeed-managementcatalog-data
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Marketplace
Selling on Zalando: upload guide & common errors
zDirect, Tradebyte, Channable or direct API: the upload paths, the technical pitfalls, and how to fix the most common validation errors.
zalandofeed-managementonboarding
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How I work
What is a Growth Partner?
Why an agency delivers posts and clicks while a Growth Partner owns the P&L with you: the four pillars of the role, and when a business is ready for one.
growth-partnerfractional-cmostrategy
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Advertising
Freelancer Google Ads: how to pick a senior expert
What to actually check before hiring a Google Ads freelancer: seniority, portfolio, data literacy, and realistic pricing models.
google-adsfreelanceppc
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Advertising
+93.78% profit by switching Google Ads from ROAS to POAS
How feeding real product cost, shipping and payment fees into Google Ads bidding turned a healthy ROAS into an actual profit increase.
google-adspoasperformance-max
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Automation & AI
Evaluating ecommerce repricing strategies
Manual repricing, dedicated software, or Google's native auto-pricing: a practical comparison, and how one rollout drove +76% week-on-week sales.
repricingpricing-strategyautomation
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Automation & AI
The power of a centralized CRM
How consolidating six disconnected communication tools into one CRM fixed a broken customer journey and turned transactional messages into a revenue line.
crmmarketing-automationomnichannel
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Marketplace
Mamù Cookware: from zero to €30K/month on TikTok Shop
No account, no shop, no audience: how a 100+ creator affiliate program built a TikTok Shop channel from scratch in 6 months.
tiktok-shopcreator-programaffiliate
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Advertising · SEO · Automation & AI
Data-driven growth on faraone.shop
How a five-dimension data analysis identified Crime London as the brand to back, and the coordinated SEO + ads + automation push that followed.
seogoogle-adsmeta-adstiktok-adsmarketing-automation
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Advertising
+40% profit with Google Ads custom labels
How a five-label feed structure on Performance Max fixed the gap between a healthy ROAS and actual profit.
google-adsperformance-maxcustom-labels
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What ecommerce growth hacking means here
Growth hacking for ecommerce isn't a bag of viral tricks. It's a method: find the one constraint holding the store back (margin, catalog data, traffic quality, operations), run a fast, measurable experiment on it, keep what moves profit, and cut what only moves vanity metrics.
That's why every article on this blog starts from a real account and ends with a number: +93.78% profit by bidding on POAS instead of ROAS, +40% profit with Google Ads custom labels, €30K/month on TikTok Shop from zero. The growth hacks cover four areas: performance advertising, marketplaces like Zalando and TikTok Shop, automation and AI for ecommerce operations, and SEO for growing catalogs.
If you'd rather have these experiments run on your own store, see how I work as an ecommerce growth hacker.