Category
Advertising
Google Ads, Meta Ads, TikTok Ads: campaign structure, tracking, and what actually moved margin.
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Case studies and field notes, organized by topic.
Real numbers, real accounts. No theory. Browse by category, or jump straight to a case study below.
Category
Marketplace
Zalando, About You, TikTok Shop: feed management, onboarding, catalog structure.
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Automation & AI
Operational and marketing automation: the tools and workflows behind them.
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SEO
Technical SEO and content structure for growing ecommerce catalogs.
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Case studies & field notes
Ecommerce strategy
E-commerce birth vs. growth
Launching a store and growing it are two different jobs, with different budgets, metrics and mindsets. Here's where the two phases split.
ecommerce-strategygrowth-hackingcro
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Marketplace
Marketplace vs. e-commerce: why Zalando accelerates your brand
Why marketplaces aren't competitors to your own site, and how to use marketplace cash flow to fund direct-site growth.
zalandomarketplace-strategybrand-equity
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Marketplace
The ideal data structure for Zalando
Centralise, normalise, automate: the feed structure and master-file attributes that get a catalog approved without a back-and-forth.
zalandofeed-managementcatalog-data
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Marketplace
Selling on Zalando: upload guide & common errors
zDirect, Tradebyte, Channable or direct API: the upload paths, the technical pitfalls, and how to fix the most common validation errors.
zalandofeed-managementonboarding
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How I work
What is a Growth Partner?
Why an agency delivers posts and clicks while a Growth Partner owns the P&L with you: the four pillars of the role, and when a business is ready for one.
growth-partnerfractional-cmostrategy
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Advertising
Freelancer Google Ads: how to pick a senior expert
What to actually check before hiring a Google Ads freelancer: seniority, portfolio, data literacy, and realistic pricing models.
google-adsfreelanceppc
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Advertising
+93.78% profit by switching Google Ads from ROAS to POAS
How feeding real product cost, shipping and payment fees into Google Ads bidding turned a healthy ROAS into an actual profit increase.
google-adspoasperformance-max
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Automation & AI
Evaluating ecommerce repricing strategies
Manual repricing, dedicated software, or Google's native auto-pricing: a practical comparison, and how one rollout drove +76% week-on-week sales.
repricingpricing-strategyautomation
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Automation & AI
The power of a centralized CRM
How consolidating six disconnected communication tools into one CRM fixed a broken customer journey and turned transactional messages into a revenue line.
crmmarketing-automationomnichannel
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Marketplace
Mamù Cookware: from zero to €30K/month on TikTok Shop
No account, no shop, no audience: how a 100+ creator affiliate program built a TikTok Shop channel from scratch in 6 months.
tiktok-shopcreator-programaffiliate
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Advertising · SEO · Automation & AI
Data-driven growth on faraone.shop
How a five-dimension data analysis identified Crime London as the brand to back, and the coordinated SEO + ads + automation push that followed.
seogoogle-adsmeta-adstiktok-adsmarketing-automation
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Advertising
+40% profit with Google Ads custom labels
How a five-label feed structure on Performance Max fixed the gap between a healthy ROAS and actual profit.
google-adsperformance-maxcustom-labels
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