Category: Automation & AI

Operational and marketing automation.

Order automation, integrations, AI tools, and the lifecycle/marketing automation that keeps a brand top-of-mind.

operations-automationmarketing-automation ai-toolsintegrations
Case study

Data-driven growth on faraone.shop

Marketing automation (abandoned-cart flows, on-site recommendations, lifecycle email) was one of three coordinated levers behind this brand's growth.

marketing-automation
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Framework

Evaluating ecommerce repricing strategies for enhanced retail performance

Manual repricing, dedicated tools, or Google Automatic Pricing: how I compare the three with clients, and what each one does to sales and margin.

repricingpricing-strategyautomation
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Case study

The power of centralized CRM: how consolidating data boosted efficiency and profits

Six disconnected communication tools, one CRM migration, and the revenue that was hiding inside transactional messages all along.

crmmarketing-automationomnichannel
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Coming soon

Dedicated write-ups on the operational automation tools themselves: order standardization, AI product images, the accounting dashboard.

01 · Operations

Supplier order standardization

300+ suppliers, mixed formats, one template: built for faraone.shop's twice-yearly seasonal buying.

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02 · Content

AI product image generation

From a base photo to ready-to-use ecommerce images across channels.

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03 · Control

Accounting dashboard

Margin by channel, by brand, by campaign, in one place.

See the tool →
Let's talk

Got a manual process that's slowing your team down?