Five years as a Metro employee. Today, working for your catalog.
Metro has its own catalog rules, categorization logic and update requirements, different from a fashion marketplace like Zalando, but just as unforgiving of a sloppy feed. I apply the same method across every channel I run: centralize the data, normalize it to what the platform actually requires, and automate updates instead of re-uploading the catalog by hand every time.
Underestimate Metro and you leave revenue on the table.
Metro is a B2B channel with rules, catalogs and integrations that are different from Amazon or Zalando. Few ecommerce agencies actually run it properly, and those who run it halfway treat it as a minor channel instead of a growth lever.
B2B logic, technical catalogs
Rules and catalog structures far from the standards of other marketplaces.
Non-standard integrations
Few people know how to actually connect them to the rest of the catalog.
Half-run means under-performing
Without dedicated management, the channel stays under its real potential.
The person who runs your Metro channel has worked inside it for five years.
Metro is run by Salvatore, a Metro specialist in my community of talent: he spent five years working at Metro before moving into marketplace management. That's a direct relationship with the channel, not a mediated one — we know the tricks for running it well, instead of learning them at your catalog's expense.
5 years at Metro
Former Metro employee, before moving into marketplace management.
A direct relationship with the channel
Not a mediated relationship: we know the channel's priorities and constraints from the inside.
We already know the tricks
Operational from day one, without learning Metro on your catalog.
End-to-end management, no manual intervention.
Catalog upload & updates
Products onboarded to set up the catalog, with quantities, offers and prices kept in sync over time, with no manual re-entry on every update.
Criteo campaigns
Managing ad campaigns on Metro through Criteo, to give the catalog real visibility.
Automated order management
Order confirmation, label creation and "shipped" status with tracking: all automatic, with no manual intervention.
Continuous monitoring
Constant error and data-quality checks, to keep the channel live and correct.
Mamù Cookware on Metro
Made-in-Italy pots and pans, high margin. A channel opened from zero and brought up to speed in 3 months, with end-to-end automation built specifically for this client:
- Metro API ↔ Sendcloud API integration for automatic shipping label creation.
- Channable feed ↔ Metro API integration for automatic price and quantity updates.
- A Metro accounting app that updates the data in real time, with no manual double entry.
Visibility across 8 European countries, where every food-service business searches for the products it needs: a fully on-target audience, at a low acquisition cost.
Why iamgrowthhacker on Metro.
Direct relationship with Metro
5 years worked inside Metro: we know the tricks to run it well, we don't discover them together with you.
Real automation
Not just manual uploads: feed, orders and Criteo campaigns automated end-to-end.
Fast thanks to AI
We use AI in every operational process, to work faster and more efficiently.
Meticulous data quality
Constant frontend checks on catalog and offers, not just upload and forget.