Campaign structure, tracking setups, and what actually moved margin, not just ROAS.
How a five-label feed structure on Performance Max fixed the gap between a healthy ROAS and actual profit: +40% net profit, +96% ROAS on high-margin segments, same budget.
Part of the story is a coordinated Google/Meta/TikTok Ads push on a brand identified through data as having real upside.
Why a senior freelancer usually beats an agency on communication, seniority and cost, and the questions that separate a real specialist from someone who just knows the interface.
How switching the bidding target from ROAS to POAS made Google's algorithm protect margin instead of just chasing revenue: +93.78% net profit month-on-month, biggest gains during peak season.
Meta Ads and TikTok Ads case studies coming soon.
