TikTok Ads built for a scrolling audience, not a static catalog.
TikTok rewards content that feels native to the platform, not a spot repurposed from other channels. I build Spark Ads and native advertising campaigns integrated with the catalog and, when you also run TikTok Shop, with the commerce layer for a single funnel from video to purchase.
How I work
Tracking & pixel
TikTok Pixel and Events API setup for reliable conversion data before scaling budget.
Content & creative
Selecting and testing native formats (Spark Ads on organic or creator content, UGC-style product video): the factor with the biggest impact on performance on this platform.
Campaign structure
Segmentation by objective (awareness, traffic, conversion, catalog) with budget allocated based on the margin of the products promoted, not just expected volume.
TikTok Shop integration
When the brand also sells on TikTok Shop, I align ad campaigns with the shop catalog for a frictionless path from discovery to purchase.
Where it fits with the rest
As with Meta Ads, I coordinate TikTok Ads with Google Ads and other active channels, to avoid two platforms competing for the same user and to understand which channel is really driving incremental margin.