Feed management, catalog onboarding, and the operational side of selling on marketplaces.
Marketplaces aren't competitors to your D2C site. They're the engine that funds it. The authority effect, the pricing maths, and how to let Zalando bankroll acquisition on your own store.
Zalando is the strictest marketplace on data quality. How to centralize, normalize and automate your feed, from the Shopify export gap to the master file attributes that can't be missing.
zDirect, Tradebyte, Lengow or Channable, direct API: the three ways to get products onto Zalando, why size conversion and image QC block most catalogues, and how to fix the errors that stall onboarding.
No account, no shop, no audience: how a 100+ creator affiliate program built a TikTok Shop channel from scratch in 6 months.
More marketplace case studies (About You specifically) coming soon.
