About You run with the same rigor as Zalando, not as an afterthought.
Like Zalando, About You has strict rules on data structure, sizing and image quality, and just like Zalando, the first upload is where most brands lose the most time. I apply the same method: centralize the data, normalize it to the required standard, and automate updates instead of re-uploading the catalog by hand every time.
How I work
Onboarding & data structure
I prepare the catalog to the platform's required standards (product attributes, size mapping, unique identifiers) to avoid the rejections that block a catalog on first submission.
Feed management
Syncing price, stock and availability with the other channels you already run, via integrator or direct connection, so About You doesn't become a channel you update by hand.
Quality control
Checking images, descriptions and attributes before publishing, to cut review time and speed up time-to-market for new collections.
Operations & reporting
Order and returns management integrated with your ERP, with a margin-by-category view to understand if the channel is really contributing to profit, not just revenue.
Why the same specialist across marketplaces
I run multiple marketplaces in parallel, including Zalando and TikTok Shop, for real fashion brands like faraone.shop and Mamù. The advantage of a single point of contact across all channels is that price, stock and margin stay consistent everywhere, instead of being run by different vendors with different logic.