Clients

faraone.shop

Business Architecture & Financial Modeling (P&L)

Strategic Planning: Authored the comprehensive E-commerce Business Plan used to secure project financing and align stakeholder expectations.
Profitability Management: Built and audited the full Profit & Loss statement. Maintained granular oversight of COGS, OPEX, and CAPEX to ensure the brand scaled profitably rather than just chasing revenue.

Team Orchestration & HR Advisory

Department Scaling: Led the talent acquisition strategy, identifying and vetting key hires in Digital Marketing, Fashion Merchandising, and Communications.
Hybrid Leadership: Managed a complex ecosystem of in-house staff, remote freelancers, and external agencies, ensuring seamless collaboration between creative (fashion) and technical (dev/data) teams.

Tech Stack Ownership & Shopify Optimization

Infrastructure Lead: Acted as the primary Shopify Expert, optimizing the ecosystem for high-volume traffic and international conversion.
Vendor Ecosystem: Audited, selected, and negotiated contracts with top-tier SaaS providers and 3rd-party partners to build a high-performance, cost-effective tech stack.

Performance Marketing & Growth

Omnichannel Acquisition: Designed and directly managed high-budget paid media campaigns across Meta, Google Ads, Pinterest, and TikTok, focusing on ROAS and customer LTV.
Agile Iteration: Implemented a "test-and-learn" framework, continuously updating acquisition strategies based on real-time platform algorithm shifts and market trends.

Mamù

The Challenge

The client was struggling with a fragmented digital presence across multiple websites. This structure diluted their domain authority, resulting in negligible organic traffic and very few monthly sales. The user experience was disjointed, and the sites were failing to convert visitors into customers.

The Solution

The Solution I managed the entire digital transformation project, migrating the client’s ecosystem into a single, unified domain on Shopify. My role involved 360° project coordination, including:

Platform Migration: Moved all assets to Shopify for better scalability and management.
UX/UI Design: Redesigned the interface to focus on user journey and brand aesthetics.
SEO Strategy: Implemented a consolidation strategy to capture traffic from the old sites and rank for new keywords.
CRO (Conversion Rate Optimization): Optimized product pages and checkout flows to maximize sales.
Marketing & Automation: Established a cohesive social media communication strategy and set up email marketing automation flows (abandoned cart, welcome series).
Multi-Channel Advertising: Launched and optimized performance campaigns on Google Ads, TikTok, and Meta to drive immediate qualified traffic.