Freelancer Google Ads

Google Ads Freelancer: How to Find a Senior Expert for Your Campaigns

Are you tired of seeing your company's advertising budget wasted on clicks that don't lead to conversions? You've probably come here looking for a Google Ads freelancer who can turn things around and deliver concrete results.

Many companies find themselves at a crossroads: rely on a large agency, where you are often "one of many," or look for a dedicated freelance Google Ads consultant who offers a direct relationship and a high level of specialization.

In this article, I'll explain how to choose the right professional, what skills a true freelance Google Ads specialist should have, and why this figure can be the key to your revenue.

Why choose a Google Ads Freelancer (over an agency)

When it comes to Google Ads management freelancers, the keyword is "flexibility." Unlike large organizations, an experienced freelancer offers specific advantages for SMEs and companies that want to scale up:

1. Direct Communication: You speak directly to the person pulling the strings, not to an account manager who acts as an intermediary.
   

2. Guaranteed Seniority: In agencies, average budgets are often entrusted to junior staff. By hiring a freelance Google Ads expert, you ensure that your strategy is managed by someone with years of experience.
   

3. Optimized Costs: A freelancer has lower overhead costs, which means your investment pays for expertise, not agency office rent.

What exactly does a freelance Google Ads specialist do?

It's not just about choosing keywords. A freelance Google Ads expert deals with a complex ecosystem. Here are the critical tasks you should expect from your consultant:

• Analysis and Strategy: Competitor research and goal setting (CPA, ROAS).
  

• Advanced Setup: Configuration of conversion tracking (often overlooked but essential).
  

• Campaign Management: From Search to Display, YouTube, and Performance Max campaigns.
  

• Continuous Optimization: Daily or weekly monitoring to exclude irrelevant search terms and optimize your budget.

Please note: A true professional will never sell you "visibility," but will work to bring you "conversions" (sales or qualified leads).

How to recognize a "senior" expert?

The list of people who call themselves "specialists" is long. How can you filter candidates to find the best Google Ads freelancer for your company?

1. Specialization and Niche

Some professionals are generalists, others are specialists. If you have an accounting firm, you could search specifically for terms such as "accounting firm Google Ads freelancer" or "CPA Google Ads freelancer." However, a senior expert knows how to adapt their strategy to different sectors thanks to a proven method.

2. Portfolio and Case Studies

Always ask, "Have you managed budgets similar to mine before?" A Google Ads freelancer's portfolio does not necessarily have to be public (for client privacy reasons), but the consultant should be able to show you anonymized charts or tell you about verifiable success stories.

3. Approach to data

An expert will talk to you about data-driven decisions. If the freelancer doesn't mention Google Analytics 4 (GA4) or Google Tag Manager within the first 10 minutes of conversation, it's a red flag.

The geographical issue: Do you need a freelancer near you?

Online searches often reveal the need to find professionals in specific areas, such as "freelance Google Ads Cesena," "freelance Google Ads Forlì," "Ravenna," or "Rimini."

Is it really necessary for your consultant to be in the same city as you?

● Yes, if: You need constant face-to-face meetings or if your business is hyper-local and requires in-depth knowledge of the Romagna region (or your specific area).

● No, if: You are looking for the highest possible level of expertise. Google Ads work is 100% digital. A senior freelance Google Ads consultant can manage high performing campaigns in Milan while based in Rimini, and vice versa. Today, tools such as Meet or Zoom make distance irrelevant compared to technical expertise.

How much does a Google Ads freelancer cost?

One of the most frequently asked questions concerns price ("prix d'un freelance google ads" for those also searching on international markets).

There is no standard rate, but there are common pricing models:

• Hourly rate: Not recommended for ongoing projects.
  

• Fixed monthly fee: Ideal for guaranteed costs.
  

• Percentage of advertising expenditure (Ad Spend): Common for high budgets (>$5k/month).
  

• Hybrid (Fixed + Success fee): The model that best aligns the interests of the freelancer with those of the company.

Warning: If you find offers for "complete management for $100 per month," be wary. Serious optimization requires hours of analysis and dedication that a bargain price cannot cover.

Are you ready to scale your business?

If you're looking to take your business to the next level and need a strategic partner, don't just look for "a freelancer." Look for a business partner.

Request an audit of your account to evaluate the freelancer's work and the path to take together.