Unlock Your Ecommerce Growth Potential Today

Case studies

Here you find some of my case studies about ecommerce industry, ppc world.

Ecommerce expert

I am a Growth Hacker ecommerce. I can help creating from scratch ecommerce taking best decision making company saving money and push the growth withouth limits. I have experience maximizing ecommerce profits, turning from unprofitable to profitable.

Experience

I founded faraone.shop. I am Google Ads expert and part of PPC Hub. I am a ecommerce growth hacker. Expert of shopify: I am a master of it, knowing the platform, ecocystem very well; klaviyo: making integrations alone; automation expert: make.com,zapier and mostly shopify flow. PPC expert. I am in google ads ppc club, former trivago ADV employee. Using SEO, social media, automation marketing for balancing profit. As a growth hacker I start from customer journey: acquisition, activation, retention for structuring best ecommerce strategy. I love CRO. faraone.shop website went from 0,20% to 1%. (retailer not brand).

Work Experience

Provide a short summary of your recent projects, highlighting the most important things.

Ecommerce Growth Hacker consultant

• Paid Advertisement
  As a Paid Advertisement expert and a proud member of the Google PPC Hub club 🚀, I specialize in transforming advertising spend into maximized revenue and profit for e-commerce businesses. My decade-long journey in digital marketing, coupled with hands-on experience managing multi-million Euro/month budgets in leading tech companies, provides a unique depth of knowledge in this dynamic field.
  

• Ecommerce
  Strategic & Management
  CRO - Data analysis
  Tech tools management - Tech agency management
  Google Merchant - Google Analytics
  Marketplace - Price Comparators - Affiliation marketing
  

• Automation & AI
  I am able to build projects from the scratch or redesign a team savings from 3x to 8x employees number, keeping some or better quality

Head of Growth & Co-founder

I created the website, the team, and the processes from scratch. This served as a case study for Shopify, SEO, Google Ads, and process automation.

I led the team in charge of e-commerce, marketplaces, and communication.

• I managed the project, including strategy, economics, and P&L.

• I built the business plan from scratch, and it was approved by stakeholders for financing.

• I built the P&L and kept all costs under control in detail for each field.

• I managed people working on-site and remotely, including employees, freelancers, and agencies. These workers were involved in different fields, from fashion to tech.

• I acquired, negotiated, and managed tech providers, selecting the best ones according to our needs.

• I functioned as an ADV Specialist, Shopify specialist, ecommerce specialist.

Sales & Account Manager

• Strategic Growth & Sales Management:

  • Led sales calls and consistently met or exceeded revenue and customer acquisition targets.

  • Managed a diverse portfolio of accounts, achieving an average monthly growth of +7.2%.

  • Implemented a multi-product approach within a SaaS company, driving comprehensive solutions.

  • Leveraged an existing network of industry contacts to generate new business opportunities.

  • Managed all facets of Cost Per Click (CPC) campaigns, from acquisition and maintenance to optimization, dunning, and win-back strategies.

• Client Relationship & Project Management:

  • Developed and sustained robust relationships with key clients, maximizing company income.

  • Served as the primary point of contact between clients and internal teams.

  • Fostered communication and collaboration with advertising, design, and marketing departments to ensure client needs were met.

  • Ensured the timely and successful delivery of solutions aligned with customer needs and objectives.

  • Actively participated in stakeholder meetings, contributing to strategic discussions.

• Core Business Functions:

  • Tasks: Specializing in customer profiling, acquisition, retention, up-selling, cross-selling, win-back, and dunning processes.

  • Products & Services: Proficient with software solutions, managing cost-per-click and cost-per-acquisition models, channel managers, booking engines, and annual subscriptions.

  • Tools: Expert user of Salesforce, Zendesk, and Skype for Business.

🏆 Awards Won:

• Acquisitions / Month: Recognized for leading monthly acquisition performance.

• Best % Retention / Team: Awarded for achieving the highest team retention percentage.

• Highest Revenue Collected / Month - Retention Segment: Acknowledged for generating the highest monthly revenue within the retention segment.

Trade Marketing

freelancer consultant

faraone.shop

trivago

fiorucci

Assistant Brand Manager South EU

colgate palmolive

Assistant Brand Manager Oral Care Category – Toothpaste
Southern Europe Hub

Support Brand Manager to help develop and implement effective brand-building strategies and achieve the category growth target by deploying innovation and communication events. Analyze market dynamics and trends, define key issues & opportunities affecting brand performances both in terms of sell out and sell in, both for Mass Mkt and Pharma Channels.

• Research markets and study the company’s brand
• Analyzing data to report on brand growth
• Developing and implementing strategies to increase sales
• Present and execute creative ideas for marketing activities
• Help develop and optimize marketing campaigns (product launching and promotion)

Food Category- GDO
Acting as the main point of contact between sales force and internal team (marketing,production,logistic)

Education

Federico 2 university

Bachelor Degree in Business Administration
September 2012 to October 2015
Final Mark: 103/110

Luiss Guido Carli university

Master Degree in Management
September 2015 to July 2017
Final Mark: 110/110

Tech & Marketing Certificates

Provide a short description of the gallery, highlighting key things.

Services provided

Explore innovative solutions in ecommerce industry

E-commerce

Transforming online stores for maximum growth and efficiency

Performance Marketing

Experience and innovative performance marketing techniques

Automation & AI

Intelligent solutions to streamline operations and accelerate business growth

Growth Hacking

Innovative tactics to accelerate business growth and engagement

Why should you choose me?

You didn’t come this far to stop

E-commerce project from scratch

Building your e-commerce platform from the ground up? I'll be your end-to-end consultant, guiding every critical decision and assembling the perfect internal team or outsourced to bring your vision to life.

Take your online store to the next level. I specialize in scaling e-commerce businesses, implementing robust systems and growth strategies that ensure you can efficiently expand reach and achieve sustainable growth

Don't just sell, profit. My focus is on maximizing your e-commerce profit by fine-tuning every aspect of your business—from conversion rates and average order value to cost efficiencies and pricing strategies.

Scaling e-commerce

Maximizing e-commerce profit

Customer reviews

Discover what our clients think about our service

It’s been my pleasure to have such a talented team member onboard. Thanks to his proactive attitude, focus and willingness to succeed the team overcame multiple challenges and achieved outstanding performance. Drive to succeed and thinking out of the box are two of his many qualities. Hope to work with you again very soon!

Luca Vivona

Professionalism and dedication will be the first two words coming into my mind when talking about Marcello. We worked together at trivago and he was one of the best sales performers and most dedicated professionals I’ve worked with. Marcello is a guy who has energy and passion for everything he touches. He truly wants to get the job done and he is always open to help other people. Marcello would be an asset to any team.

Daniel Becerra

★★★★★

★★★★★

Marcello is a great team member who never loses his focus and positive attitude. Not only he is a very hard-working person, he is also a nice character to have around and help driving through difficult situations and finding solutions. The thing I would highlight the mos about him is his wiliness to learn new things, processes, perspectives... it is never enough for him to keep reading and updating himself. I can with no doubt say that working with Marcello is a great honor and I would always recommend him as a valuable talent for a company.

Marcello Riccio is one of the most sharp, innovative, and impactful ecommerce growth hackers out there. Marcello doesn’t just run campaigns, he engineers scalable, sustainable growth systems grounded in data-driven experimentation and rigorous testing.

With a deep CRO mindset, he’s constantly analyzing user behavior to optimize the customer journey. What truly sets Marcello apart is his holistic knowledge from paid media to organic social, SEO, marketing automation, and even creative strategy.

If you’re a DTC brand looking to scale smartly and profitably, he is exactly the kind of growth leader you want in your corner. Smart, driven and cross-functional.

Cristina Hernàndez

Giuseppe Benedetto

★★★★★

★★★★★

Get in touch

Are you interested in improving your ecommerce?